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Just look at the possibilities before us today – something we would not have possibly imagined even at the turn of the millennium: The pace of change has been blinding.
The nature of technology itself has undergone a transformation – it is no longer just a ‘device’, leaving us all as consumers with a sense of breathlessness and expectation – what next?
They also have a creator’s point-of-view, which provides us some insights into the drivers for technology creation.
Philips’s Home of the Near Future is based on the belief that ‘the Home of the Future will look more like the home of the past than the home of today’.
How has it affected notions of class and equity in society?
The Discovery group at Ogilvy & Mather embarked on an ambitious project that explored all these vital dimensions.
How have we chosen to embrace new products and services enabled by technology, while rejecting others?
Have we been overwhelmed by choice and possibilities, or found ways to integrate technology into our lives, sometimes subverting corporate expectations?